This Privacy Policy explains how Lighthouse handles personal data and related account or service data. Please read it together with our Terms of Use and Cookie Notice.
1. Who we are
Lighthouse is a software product operated by WE! Interactive Pte Ltd ("WE", "we", "us", or "our"). Lighthouse helps users analyse website SEO health, keyword opportunities, performance, and AI / answer-engine readiness, and may integrate with selected third-party services such as Google Search Console, Google Analytics, Google Ads, and other approved data providers.
If you have any questions about this Privacy Policy or our handling of personal data, you may contact us at info@we-interactive.com.
2. Scope of this Privacy Policy
This Privacy Policy explains how Lighthouse collects, uses, stores, discloses, and protects personal data and related account or service data when users:
- create a Lighthouse account
- use the Lighthouse platform
- connect third-party services
- submit websites or URLs for analysis
- request support from us
This Privacy Policy applies to the Lighthouse platform and related services, but does not replace the privacy policies of third-party services such as Google, whose services users may choose to connect.
3. Data we collect
We may collect and process the following categories of data:
A. Account and profile data
- name
- email address
- company or workspace details
- login and authentication details
- user role and permissions within the platform
B. Project and platform usage data
- project names
- domains or websites submitted for analysis
- scan settings and outputs
- keyword research inputs and results
- reports, issue logs, prioritization data, and AI-readiness outputs
- platform usage logs and activity history
C. Google-connected data
If users choose to connect Google services, we may access and process data made available through the scopes they authorize, such as:
- Search Console property and search performance data
- Google Analytics property and page-level metrics
- Google Ads account and keyword planning data
D. Technical and device data
- IP address
- browser and device information
- cookies or session tokens
- diagnostic logs
- error logs
- security and audit logs
E. Support and communications data
- support requests
- emails or messages sent to us
- account troubleshooting records
4. How we use data
We use data for the following purposes:
- to create and manage user accounts
- to authenticate users and secure access to Lighthouse
- to operate SEO scans, keyword research, reporting, and related product features
- to connect and sync authorized third-party services
- to generate dashboards, recommendations, and performance insights
- to maintain platform security, logging, monitoring, and diagnostics
- to provide support, resolve bugs, and improve product reliability
- to comply with legal, regulatory, contractual, and security requirements
5. Legal basis / lawful basis for processing
Where applicable, we process data because:
- it is necessary to provide the Lighthouse service requested
- it is necessary for our legitimate business interests in operating and improving Lighthouse
- the user has provided consent, including by authorizing third-party integrations
- we are required to comply with legal or regulatory obligations
6. Google API and third-party connected data
If a user connects Google services, Lighthouse only accesses the selected Google account, property, site, or customer resources that the user explicitly chooses for the relevant project. We do not access more data than is reasonably necessary for the feature being provided.
Users are responsible for ensuring that:
- they are authorized to connect the relevant Google account, property, or customer
- the data they connect may lawfully be used for their intended business purpose
- they disconnect the relevant service if that authorization changes
9. International transfers
Lighthouse may use service providers or infrastructure located outside Singapore or the jurisdiction in which the user is based. Where personal data is transferred across borders, we will implement reasonable safeguards and seek to ensure a standard of protection comparable to applicable legal requirements.
10. Data retention
We retain data only for as long as reasonably necessary for:
- providing the Lighthouse service
- maintaining business records
- fulfilling contractual obligations
- complying with applicable laws
- resolving disputes
- protecting our legal interests
Connected-service data may continue to exist in cached reports, logs, backups, or security records for a limited period after disconnection or deletion, subject to ordinary retention and backup cycles.
11. Security
We use reasonable administrative, technical, and organizational measures to protect data, including measures designed to protect data in transit and at rest, restrict access, and maintain logs and security controls. However, no platform can guarantee absolute security, and users remain responsible for securing their own devices, credentials, and connected accounts.
12. Your choices and rights
Depending on applicable law, users may have rights to:
- access their personal data
- correct inaccurate data
- request deletion of certain data
- withdraw certain consents
- disconnect linked services
- request information about how their data is used
To make a request, contact info@we-interactive.com.
13. Data breaches
If we become aware of a data breach affecting Lighthouse data, we will investigate, take appropriate remedial action, and notify affected parties where required by law or contract.
14. Children
Lighthouse is intended for business and professional use and is not directed at children.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Continued use of Lighthouse after an updated Privacy Policy becomes effective constitutes acceptance of the updated version, unless further consent is required by law.
16. Contact us
For privacy, support, or data-related requests, contact:
WE! Interactive Pte Ltd
168 Robinson Rd, #20-01 Capital Tower, Singapore 068912
info@we-interactive.com